Tell a story

Emma Ledde, author of “The presentation book” gives tipps on how to improve presentation skills by storytelling. A presentation or speech needs to thrill the audience and they need to be convinced to listen to you. Hence, she suggests always starting off with an interesting fact or figure. As observed in TED talks, the audience is always more involved when first a short fact is named. Going forward, the recommends to have the strongest point first. In contrast to story telling, here, she proposes to “give away” the main point and lead with it. Complex data, on the other hand, should be explained like a story to keep the audience engaged. All these tips will bring a presentation to life and make it more interesting for the listeners.

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